Leo Porto

The Brand Identity · Sep 4, 2025

The article explores the collaboration between design studio PORTO ROCHA and the Museu de Arte de São Paulo (MASP) on the museum’s rebrand, facilitated by Frontify. It highlights how shared cultural understanding, trust, and open dialogue guided the sensitive modernization of a national institution’s identity. The project retained MASP’s iconic red while introducing a refined logo, new symbol, and flexible visual system aligned with the museum’s expansion.

It's Nice That · Jun 17, 2025

In this POV column for It’s Nice That, Felipe Rocha, co-founder of Porto Rocha, reflects on his experiences as a Brazilian designer leading a New York studio and the pressures of fitting into the mold of a 'design founder.' He discusses issues of belonging, confidence, and inclusion within the creative industry, calling for broader acceptance of diverse voices and leadership styles. The piece highlights how cultural and linguistic differences shape perceptions of professionalism and authority in design.

Creative Boom · Jun 16, 2025

Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.

Creative Boom · Oct 28, 2024

Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.

The Brand Identity · Aug 9, 2024 · Interview

The Brand Identity interviews PORTO ROCHA founders Leo Porto and Felipe Rocha ahead of their talk at POV Budapest, coinciding with the studio’s fifth anniversary. They reflect on the studio’s growth, challenges, and values while preparing to share insights from their journey as Latin and queer immigrants in the design industry. The conversation touches on their evolving practice, global expansion, and upcoming presentation featuring a new studio reel with music by Deekapz.

The Brand Identity · Apr 13, 2023 · Interview

The article, part of The Brand Identity’s 'The Finishing Line' series presented by Brandpad, explores how modern studios like Ragged Edge, PORTO ROCHA, and Regular Practice approach handing over brand identities to clients in a digital-first world. Designers discuss the shift from static PDF guidelines to interactive, motion-friendly digital systems that empower clients to manage and evolve their brands. The conversation highlights collaboration, ownership, and adaptability as key to successful brand implementation.

The Brand Identity · Nov 25, 2022 · Interview

The Brand Identity’s interview with New York-based creative director Natalee Ranii-Dropcho explores her freelance journey, multidisciplinary approach to brand storytelling, and her role at PORTO ROCHA. She discusses balancing strategy and copywriting, building the Kin Euphorics brand, and co-developing the Design Threads report. The conversation highlights her philosophy of curiosity, autonomy, and embracing plurality in creative work.

The Brand Identity · Apr 9, 2021 · Interview

This interview with designer Maddy Angstreich explores her transition to working at New York-based studio PORTO ROCHA, her experiences with remote collaboration, and her evolving relationship with design, illustration, and coding. She reflects on her education, internships at Gretel, and projects like Laboratory for Suburbia and Food Court Magazine. The conversation highlights her curiosity-driven approach and the supportive culture at PORTO ROCHA.

The Brand Identity · Aug 23, 2019

The Brand Identity features 'Emotional Landscapes,' a book capturing the work of Brazilian landscape architect Roberto Burle Marx. The publication was designed by New York-based duo Felipe Rocha and Leo Porto of PORTO ROCHA, with photography by Jonás Romo. The project highlights a clean typographic approach using black, orange, and white tones.

The Brand Identity · Feb 15, 2018 · Interview

The Brand Identity interviews Brazilian designers Leo Porto and Felipe Rocha about their collaborative projects, including the creation of Bonde — a platform connecting Brazilian creatives in New York. They discuss their career paths, the design thinking behind Bonde’s identity, and their approach to projects like Melissa’s Flygrl campaign. The conversation highlights their shared values around community, diversity, and cultural representation in design.