Articles & interviews2
- PORTO ROCHA and MASP Collaborate on Rebranding with Frontify
The article explores the collaboration between design studio PORTO ROCHA and the Museu de Arte de São Paulo (MASP) on the museum’s rebrand, facilitated by Frontify. It highlights how shared cultural understanding, trust, and open dialogue guided the sensitive modernization of a national institution’s identity. The project retained MASP’s iconic red while introducing a refined logo, new symbol, and flexible visual system aligned with the museum’s expansion.
- Vernacular’s Artificial Typography uses AI to boldly blend together type and the history of art
The Brand Identity interviews designers Andrea A. Trabucco-Campos and Martín Azambuja about their first publication under their new imprint Vernacular. Their book, 'Artificial Typography,' explores the intersection of art history, typography, and artificial intelligence, using MidJourney to reinterpret letterforms through the styles of iconic artists. The project reflects on AI’s creative potential and its implications for the future of design.