Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
WPP Open XVMLLucky GeneralsCoca-ColaMarks & Spenceradvertising
Creative Boom reports on The Different Folk’s relaunch as a female-led production company specializing in diverse illustration and animation. Executive Producer Subby Noleen explains the shift from an illustration rep agency to a full production studio, marked by a new identity featuring a three-headed mascot symbolizing plurality and creativity. The studio aims to champion authentic, culturally diverse work while maintaining independence and craft integrity.
The article, written in partnership with Frontify, explores how legacy and modern brands maintain cultural relevance through consistent branding. Featuring examples from Burberry, the V&A, John Lewis, Specsavers, and Hinge, it argues that consistency fosters trust and innovation rather than creative stagnation. The piece highlights how these brands balance heritage with reinvention to stay resonant in a fast-changing media landscape.
Creative Boom reports that the National Festival of Making has announced its 2025 Art in Manufacturing commissions, featuring Matter at Hand, Morag Myerscough, and Liaqat Rasul. Each artist will collaborate with UK manufacturers to create site-specific works exploring sustainability, community, and material innovation. The projects will debut at the festival in Blackburn in July 2025.
Matter at HandAssembleNational Festival of MakingDarwen Terracottaart_culture
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
