Creative Boom profiles Los Angeles-based MOUTHWASH Studio as it celebrates its fifth anniversary. Founded by Alex Tan, Mackenzie Tan, Abraham Campillo, and Ben Mingo, the studio evolved from a magazine and podcast into a full-service design practice known for its holistic, strategy-led approach. The article explores their growth, culture, and notable projects for clients like Air Company and Thom Browne.
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
The Brand Identity interviews Mouthwash Studio about the launch of their new R&D vertical, the Mouthwash Research Center. The initiative provides a dedicated space for experimentation, cross-disciplinary collaboration, and creative exploration beyond client work. The team discusses how the Research Center has influenced their approach to motion design, collaboration, and innovation across the studio.
The Brand Identity highlights the collaboration between designer Ben Mingo, photographer Abraham Campillo, and developer Aristide Benoist for Waka Waka’s Collection No.2. The project, led by Japanese designer Shin Okuda, presents a minimalist identity and website reflecting the furniture brand’s focus on proportion and simplicity. The team used Radim Pesko’s Agipo and Century Schoolbook typefaces to echo the geometric qualities of the collection’s birch plywood chairs.
The Brand Identity features Mouthwash, an experimental offshoot of Mouthwash Studio that explores storytelling through print, apparel, objects, and conversation. The identity and website were collaboratively created by the studio’s founders along with designer Ben Mingo and developer Jason Bradley.