Mouthwash

The Brand Identity · Aug 27, 2025 · Interview

The Brand Identity interviews Alex Tan, Co-founder and Creative Strategy Director of Mouthwash Studio, ahead of their talk at POV Budapest 2025. Tan discusses the studio’s evolution from a creative experiment to a globally recognized design practice, emphasizing their philosophy of 'sensemaking' and operating as a 'product' rather than a service. The conversation explores their holistic approach, research culture, and the experiential project Café Tondo.

Creative Boom · Jan 13, 2025

Creative Boom profiles Los Angeles-based MOUTHWASH Studio as it celebrates its fifth anniversary. Founded by Alex Tan, Mackenzie Tan, Abraham Campillo, and Ben Mingo, the studio evolved from a magazine and podcast into a full-service design practice known for its holistic, strategy-led approach. The article explores their growth, culture, and notable projects for clients like Air Company and Thom Browne.

Creative Boom · Oct 28, 2024

Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.

The Brand Identity · Apr 17, 2024 · Interview

The Brand Identity interviews Mouthwash Studio about the launch of their new R&D vertical, the Mouthwash Research Center. The initiative provides a dedicated space for experimentation, cross-disciplinary collaboration, and creative exploration beyond client work. The team discusses how the Research Center has influenced their approach to motion design, collaboration, and innovation across the studio.

The Brand Identity · Sep 1, 2023

The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.

The Brand Identity · Aug 14, 2023

The article curates six minimalist brand identities from studios including Socio, SUPERFANTASTIC, and Mouthwash Studio. Each project showcases pared-back design approaches across industries from homeware to architecture, emphasizing clarity, restraint, and modernist influences. The feature highlights the studios’ ability to communicate brand essence through simplicity and refined visual systems.

The Brand Identity · Jun 28, 2022

Mouthwash Studio created a refined brand identity and website for the Neutra VDL Studio and Residences, inspired by the modernist architecture of Richard Neutra. The project combines archival materials and new photography to reflect the home's legacy and philosophy. The identity uses Akzidenz Grotesk and a neutral palette to convey elegance, functionality, and warmth.

The Brand Identity · Apr 12, 2022

The Brand Identity features Mouthwash Studio’s playful brand identity and website for Woset, a children’s fashion and toy brand. The project combines Jay Cover’s whimsical illustrations, a handwritten wordmark, and motion by Zac Waxman to create a joyful, storybook-inspired digital experience. The design captures the imaginative spirit of childhood through interactive elements and earthy colors.

The Brand Identity · Nov 14, 2021

The article highlights Mouthwash Studio’s creation of a typographic identity and website for Artworld, a creative representation agency based in New York and London. The design employs Graphik and Cardinal typefaces to balance confidence and individuality, with the 'Artworld Disc' symbol serving as a flexible logo element. The identity provides a digital platform that celebrates the agency’s diverse artistic talent.

The Brand Identity · Oct 22, 2020 · Interview

The Brand Identity interviews Los Angeles-based studio Mouthwash about balancing their client work with their self-initiated projects, including a podcast, magazine, journal, and apparel line. Co-founders Abraham Campillo, Mackenzie Freemire, and Alex Tan discuss their collaborative ethos, notable projects for Waka Waka and filmmaker Salomon Ligthelm, and their focus on timeless, narrative-driven design. The team also reflects on sustainability, creative freedom, and maintaining momentum as a young studio.

The Brand Identity · Apr 29, 2020

The Brand Identity highlights the collaboration between designer Ben Mingo, photographer Abraham Campillo, and developer Aristide Benoist for Waka Waka’s Collection No.2. The project, led by Japanese designer Shin Okuda, presents a minimalist identity and website reflecting the furniture brand’s focus on proportion and simplicity. The team used Radim Pesko’s Agipo and Century Schoolbook typefaces to echo the geometric qualities of the collection’s birch plywood chairs.

The Brand Identity · Dec 13, 2019

The Brand Identity features Mouthwash, an experimental offshoot of Mouthwash Studio that explores storytelling through print, apparel, objects, and conversation. The identity and website were collaboratively created by the studio’s founders along with designer Ben Mingo and developer Jason Bradley.