Mouthwash
Mouthwash Studio is a multidisciplinary design studio based in New York with additional offices in Los Angeles and Barcelona. Founded in 2019, the studio is known for its holistic approach to creative direction, strategy, and visual identity—partnering with leading brands to shape culture through design. Their work spans art, fashion, technology, and sustainability, with clients including Nike, Apple, and Rimowa. Recognized by Creative Boom as one of the Top 25 Studios, Mouthwash continues to define industries through thoughtful, culturally resonant design led by a collective of forward-thinking creatives.
https://mouthwash.studio
New York, United States
13 Cases
Known for:mouthwash studiobrandinglos angelesholistic designcreative strategyinterview
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News & interviews
- Designing For Things You Can't See
BP&O · Feb 4, 2026
The article explores MOUTHWASH Studio’s evolution of Seed’s brand identity, focusing on how to visualize the unseen world of microbes through design. Collaborating with type foundry Dinamo, the team developed Seed Sans, a variable typeface and expanded color system that balance scientific credibility with approachability. The refreshed identity reflects a broader shift toward adaptive, evidence-based branding in the health and science sector.
- There is no right way, just the creative way: Alex Tan on Mouthwash Studio’s multi-media projects
It's Nice That · Jan 14, 2026
At Nicer Tuesdays LA, Mouthwash Studio co-founder Alex Tan discussed the studio’s approach to creative strategy and its work across multiple media, from visual identities to hospitality ventures. The talk emphasized flexibility and experimentation in creative processes, showing how teams can thrive without adhering to a single 'right way' of working.
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- "Get Tickets for LA's First Nicer Tuesdays Event: Creative Talks & Inspiration"
It's Nice That · Oct 16, 2025
It’s Nice That announces the first-ever Nicer Tuesdays event in Los Angeles, featuring talks from Mouthwash Studio, Clay Hickson, James Junk, and Thalía Gochez. The event will explore creative processes across design, illustration, and photography, with Dropbox as the event partner. Hosted by Elizabeth Goodspeed, the evening aims to inspire the LA creative community through candid discussions and showcases of artistic practice.
Mouthwash StudioNike RunningAirevent
- Mouthwash Studio Talks Design Philosophy at POV Budapest
The Brand Identity · Aug 27, 2025 · Interview
The Brand Identity interviews Alex Tan, Co-founder and Creative Strategy Director of Mouthwash Studio, ahead of their talk at POV Budapest 2025. Tan discusses the studio’s evolution from a creative experiment to a globally recognized design practice, emphasizing their philosophy of 'sensemaking' and operating as a 'product' rather than a service. The conversation explores their holistic approach, research culture, and the experiential project Café Tondo.
- "MOUTHWASH Studio Revolutionizes LA's Creative Scene"
Creative Boom · Jan 13, 2025
Creative Boom profiles Los Angeles-based MOUTHWASH Studio as it celebrates its fifth anniversary. Founded by Alex Tan, Mackenzie Tan, Abraham Campillo, and Ben Mingo, the studio evolved from a magazine and podcast into a full-service design practice known for its holistic, strategy-led approach. The article explores their growth, culture, and notable projects for clients like Air Company and Thom Browne.
- Hotlist 2025: 25 Most Popular Design Studios Voted by Peers
Creative Boom · Oct 28, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
- “It helps us stay sharp.” Mouthwash Studio’s Research Center gives R&D the attention it deserves
The Brand Identity · Apr 17, 2024 · Interview
The Brand Identity interviews Mouthwash Studio about the launch of their new R&D vertical, the Mouthwash Research Center. The initiative provides a dedicated space for experimentation, cross-disciplinary collaboration, and creative exploration beyond client work. The team discusses how the Research Center has influenced their approach to motion design, collaboration, and innovation across the studio.
Mouthwash StudioVDL Studio and ResidencesNike Run ClubVDL Studio and Residencesdigital
- The design of signs: 10 eye-catching creations, featuring work by TRY Design, Barkas and more
The Brand Identity · Sep 1, 2023
The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.
- Mouthwash Studio’s playful identity for Woset taps into the boundless joy and wonder of childhood
The Brand Identity · Apr 12, 2022
The Brand Identity features Mouthwash Studio’s playful brand identity and website for Woset, a children’s fashion and toy brand. The project combines Jay Cover’s whimsical illustrations, a handwritten wordmark, and motion by Zac Waxman to create a joyful, storybook-inspired digital experience. The design captures the imaginative spirit of childhood through interactive elements and earthy colors.
Mouthwash StudioWosetbranding
- Mouthwash on how they balance client work with their podcast, magazine, journal and apparel
The Brand Identity · Oct 22, 2020 · Interview
The Brand Identity interviews Los Angeles-based studio Mouthwash about balancing their client work with their self-initiated projects, including a podcast, magazine, journal, and apparel line. Co-founders Abraham Campillo, Mackenzie Freemire, and Alex Tan discuss their collaborative ethos, notable projects for Waka Waka and filmmaker Salomon Ligthelm, and their focus on timeless, narrative-driven design. The team also reflects on sustainability, creative freedom, and maintaining momentum as a young studio.
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