Fellow Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Fellow projects in press coverage.
News & interviews
- Studio Kiln Redefines Fellowkids Brand to Embrace Fan Culture
The Brand Identity · Oct 29, 2025
Studio Kiln rebranded esports-rooted agency Fellowkids with a Y2K-inspired identity centered on a 3D character called the Fellowkid. The project blends playful fandom culture with professional credibility, using vibrant colors, custom typography, and a collectible vinyl toy to embody the agency’s ethos. The rebrand positions Fellowkids as a confident, fan-driven creative force across sports and entertainment.
Studio KilnGroup SubjectFellowkidsbranding - Studio Kiln Creates Esports Brand That Emulates Its Audience
Creative Boom · Oct 15, 2025
Creative Boom’s article by Tom May explores how Studio Kiln rebranded esports marketing agency Fellowkids with an identity that authentically reflects fandom culture. The new brand centers on a modular mascot called the Fellowkid, a hooded character that embodies the community’s spirit and emotional range. The design embraces Y2K-inspired visuals, flexibility, and collectable physical forms to create a brand that behaves like its audience rather than marketing to it.
Studio KilnFellowkidsbranding - Shelf Life 076: Breast Milk as a Marketing Stunt And Why Brands Are Tapping Into (What Shouldn't Be) Taboo
· Aug 25, 2025
The article discusses how brands like OddFellows and Frida are using provocative, taboo-related themes—such as breast milk—to spark conversation and attention in marketing. It highlights a recent 'breast milk ice cream' campaign and references Molly Baz’s controversial lactation cookie billboard, exploring how brands are testing cultural boundaries around women’s bodies.
OddFellowsFridaadvertising - "Brand Ethos and Becolourful Create Identity for Charity Waythrough"
Creative Boom · Dec 17, 2024
Brand Ethos and Becolourful collaborated on the naming and visual identity for Waythrough, a new charity formed from the merger of Richmond Fellowship and Humankind. The identity focuses on inclusivity, recovery, and community, using a wide colour palette, hand-drawn elements, and photography to reflect the charity’s holistic approach. The project was well received by stakeholders and staff, marking a strong start for the new organisation.
Brand EthosBecolourfulWaythroughRichmond Fellowshipbranding