In their own words
The team had been spread out for a while. And in a way, that felt like proof of what we'd set out to do. People were joining us from all over the UK, not just Cornwall, showing that creativity didn't need to sit in one place.
Almost every one of them, without any prompting, brought up wanting an easier way to get together in person.
About six months ago we got access to a shared co-working space in London, somewhere the team could come up and down to use whenever they needed. Then last month we took on our own studio space within that building, which felt like the real turning point.
For us, it wasn't the work or the clients; it was the team, drawn from all over the UK, wanting to be closer together.
Our response to the brief was to design an identity that doesn’t talk at fans but behaves like one – responsive, playful and able to move with the community.
If our answer to the brief was to build a brand that behaves like a fan, then we should put the fan at the heart of the brand: the Fellowkid.
With few other studios to fall back into if things didn't work out, we knew that if we wanted to do the work we loved, in a place we loved, we had to build it ourselves.
We believe that different surroundings can spark new ideas and broaden our understanding of what contemporary design can be.
Communicating this story through the ‘Y’ in Mayda served as an oddly perfect focal point, placing the story at the very heart of their logo.
This pairing helps Mayda feel grounded while still leaving ample room for the brand to adapt and evolve across touch-points.
Articles & interviews
- Studio Kiln Moves from Cornwall to London
Studio Kiln is gradually relocating from Falmouth, Cornwall, to London after finding that its UK-wide team needed more opportunities to meet in person. Co-founder and creative director Nathan Smith says the shift began with access to a shared London co-working space and progressed to the studio taking its own space in the same building, while it continues to operate from Falmouth during the transition.
- Mythology Creates Identity for Global Wine Membership Program The Vines
It’s Nice That announces tickets for the 1 September 2026 edition of Nicer Tuesdays London at EartH Hackney. The event will feature talks from Foam Magazine, illustrator Joanna Blémont, Studio Kiln, and Mother Design, alongside an Affinity and Cavalry by Canva activation and sponsor refreshments.
- Studio Kiln Redefines Fellowkids Brand to Embrace Fan Culture