Nathan Smith
Creative Director · Founder · Partner
Studios:Studio Kiln
Quotes
“Our response to the brief was to design an identity that doesn’t talk at fans but behaves like one – responsive, playful and able to move with the community.”
“If our answer to the brief was to build a brand that behaves like a fan, then we should put the fan at the heart of the brand: the Fellowkid.”
“With few other studios to fall back into if things didn't work out, we knew that if we wanted to do the work we loved, in a place we loved, we had to build it ourselves.”
“We believe that different surroundings can spark new ideas and broaden our understanding of what contemporary design can be.”
“Communicating this story through the ‘Y’ in Mayda served as an oddly perfect focal point, placing the story at the very heart of their logo.”
“This pairing helps Mayda feel grounded while still leaving ample room for the brand to adapt and evolve across touch-points.”
“As a creative studio ourselves, we were critically aware that creating an identity for a creative company takes restraint and subtlety.”
“For us, Mayda's name was such a strong representation of their creative practice.”
“The horizon is an enduring symbol of exploration and possibility, representing a space between what is known and what lies ahead.”
“Ultimately, we wanted to create a digital experience that felt boundless, inviting users to continue exploring.”