- Studio Kiln Redefines Fellowkids Brand to Embrace Fan Culture
The Brand Identity · Oct 29, 2025
Studio Kiln rebranded esports-rooted agency Fellowkids with a Y2K-inspired identity centered on a 3D character called the Fellowkid. The project blends playful fandom culture with professional credibility, using vibrant colors, custom typography, and a collectible vinyl toy to embody the agency’s ethos. The rebrand positions Fellowkids as a confident, fan-driven creative force across sports and entertainment.
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- Studio Kiln Creates Esports Brand That Emulates Its Audience
Creative Boom · Oct 15, 2025
Creative Boom’s article by Tom May explores how Studio Kiln rebranded esports marketing agency Fellowkids with an identity that authentically reflects fandom culture. The new brand centers on a modular mascot called the Fellowkid, a hooded character that embodies the community’s spirit and emotional range. The design embraces Y2K-inspired visuals, flexibility, and collectable physical forms to create a brand that behaves like its audience rather than marketing to it.
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- Studio Kiln Simplifies ITV's Identity for Clarity
The Brand Identity · Sep 30, 2025
Studio Kiln collaborated with ITV Creative to overhaul ITV’s fragmented brand identity, introducing a unified system centred around a concept called ‘the apex.’ The new identity simplifies the broadcaster’s visual language, reducing typefaces to ITV Sans and adopting spark yellow as the hero colour. The motion-first system ensures consistency across digital and broadcast platforms while reinforcing ITV’s position at the centre of British entertainment.
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- ITV Reveals New Brand Identity with Studio Kiln
Creative Boom · Sep 16, 2025
ITV has introduced an evolved brand identity created with Studio Kiln, simplifying its design system and elevating Spark Yellow as the lead colour. The new visual device, called 'the apex', connects the ITV logo with content across all platforms, creating a cohesive and dynamic masterbrand. The refresh reflects ITV's shift toward clarity, consistency, and confidence in a crowded entertainment landscape.
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- Studio Kiln Revitalizes Vinted Brand with Community-Focused Identity
Creative Boom · Aug 12, 2025
Studio Kiln has refreshed Vinted’s brand identity, evolving its visual system while retaining the beloved handwritten logo. The update refines the Calypso green palette, introduces a custom VC Honey typeface, and adds motion and tactile photography to reflect Vinted’s community-driven, sustainable ethos. The result is a flexible, global toolkit that balances clarity and character for the second-hand fashion platform.
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- Studio Kiln Creates Cornwall's New Creative Hub
Creative Boom · Feb 25, 2025
Creative Boom profiles Studio Kiln, a Cornwall-based design studio founded by Nathan Smith and Charlie Hocking in 2022. The article explores how the duo built a thriving creative practice outside London, emphasizing community, collaboration, and a multidisciplinary approach across branding, motion, and digital design. Their identity project for the Royal Television Society x Channel 4 marked a defining moment for the studio’s growth and philosophy of 'Lifeful Design'.
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- Studio Kiln Reveals Mayda's Futuristic Brand Refresh
The Brand Identity · Nov 20, 2024
Studio Kiln has unveiled a brand refresh for global creative studio Mayda, inspired by the concept of exploring beyond the horizon. The new identity features a distinctive ‘Y’ logo element symbolizing a dynamic portal, paired with WELTKERN’s Everett typefaces and a palette of technological greys and neon tones. The flexible system balances minimalism with futuristic intrigue, designed to adapt across digital and physical touchpoints.
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- "Expressive Type Today Celebrates Impact of Typography Amid Visual Overload"
Creative Boom · Nov 6, 2024
Creative Boom’s feature on Counter-Print’s new book *Expressive Type Today* explores how expressive typography can cut through visual overload. Co-founder Jon Dowling discusses the book’s origins, its featured studios, and the evolving role of type as an emotional and narrative medium. The article highlights standout projects by Studio Kiln and Ingrid Picanyol Studio, emphasizing experimentation and cultural storytelling in modern type design.
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- Studio Kiln crafts evocative identity for Mayda
Creative Boom · Nov 6, 2024
Creative Boom features Studio Kiln’s new brand identity for Brooklyn-based agency Mayda, inspired by the mythical island of the same name. The design centers on a dynamic 'Y' symbol and horizon motif to evoke exploration and forward movement. The identity uses Everett typefaces, neon gradients, and motion to create a futuristic, immersive brand system.
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- Branding for RTS Cambridge Convention by Kiln
BP&O · Jun 18, 2024
BP&O’s feature by Thomas Barnett explores Studio Kiln’s vibrant and motion-driven identity for the 2024 RTS Cambridge Convention, themed ‘Too Much To Watch’. Commissioned by Channel 4’s in-house agency 4creative, the project uses inflatable balloon-like typography, a versatile eight-colour palette, and expressive motion graphics to capture the energy and overload of modern television culture. The identity extends across digital and print applications, including an embossed and spot-UV printed programme.
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- Sun, sea, and studio milestones: Studio Kiln on navigating their first year as a creative business
The Brand Identity · Jul 7, 2023 · Interview
The Brand Identity interviews Studio Kiln founders Charlie Hocking and Nathan Smith about their first year running a creative studio in Cornwall. They discuss the challenges of establishing a design business outside London, the launch of their new website, and their ambitions for future growth and collaboration. The conversation highlights their focus on balancing brand, motion, and digital work while maintaining a strong connection to their coastal environment.
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- Studio Kiln have launched a Kickstarter campaign for their beautifully animated film, Waterbeing
The Brand Identity · Sep 20, 2022
Studio Kiln launched a Kickstarter campaign for their first animated short film, 'Waterbeing,' an eight-minute story exploring self-acceptance through swimming. The Penryn-based studio collaborated with illustrator Glenn Young, producer Harvey Hayman, and animator Miguel Rodrigues to create a minimalist, high-contrast visual style. The project reflects founder Charlie Hocking’s personal journey toward slowing down and finding balance in creativity.
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- Studio Kiln’s vertical identity for Off The Wall champions the dance studio’s bravery and elegance
The Brand Identity · Jun 27, 2022
Studio Kiln created a bold and vertical brand identity for Off The Wall Aerial, a UK-based dance company known for aerial performances. The design uses stacked typography, variable typefaces GT Ultra and Pitch, and a vibrant color palette to reflect the studio’s bravery and elegance. The identity system emphasizes verticality and movement, mirroring the company’s aerial artistry.
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- Studio Kiln’s colourful identity for Pure represents the connection between artist and audience
The Brand Identity · Jun 15, 2022
The article showcases Studio Kiln’s vibrant brand identity for London-based music booking agency Pure Represents. The design draws inspiration from the live music experience, using arch-like stage shapes, expressive typography, and a contrasting colour palette to capture the connection between artist and audience.
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https://www.studio-kiln.com/
London, United Kingdom
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