The article curates six minimalist brand identities from studios including Socio, SUPERFANTASTIC, and Mouthwash Studio. Each project showcases pared-back design approaches across industries from homeware to architecture, emphasizing clarity, restraint, and modernist influences. The feature highlights the studios’ ability to communicate brand essence through simplicity and refined visual systems.
SocioMouthwash StudioU.I.WD.AatherNeutra VDL Studio and Residencesbranding
Mouthwash Studio created a refined brand identity and website for the Neutra VDL Studio and Residences, inspired by the modernist architecture of Richard Neutra. The project combines archival materials and new photography to reflect the home's legacy and philosophy. The identity uses Akzidenz Grotesk and a neutral palette to convey elegance, functionality, and warmth.
Mouthwash StudioNeutra VDL Studio and Residencesbranding