Co-Founder · Creative Director
Prior to the rebrand, we’d worked with The Bentway team on the design for their summer season and multiple experiential events starting in 2021.
The lowercase wordmark reflects the earnest, open and friendly spirit of the non-profit organisation.
The industrial look and feel of the space under the highway is made of sharp 90 and 45 degree angles.
Avenue Road as a brand name immediately feels like it’s describing a single location and yet the brand exists in many locations. None of them are on a road named Avenue.
The brand name immediately feels like it’s describing a single location, and yet the brand exists in many locations.
Our goal was to develop a new mark that would not conform to easy use, and by design, would command a new level of care and reverence.
We pushed the primary colour to a dark reflex blue, translating a thoughtfulness and materiality that the previous brand lacked.
We originally designed Shalan and Paul’s identity back in 2015.
AG Medium is the single most beautiful weight in a family where details vary widely across the range.
We always try to embrace the spirit of our client’s work, and hopefully elevate how they present themselves with as little design as possible.
SUPERFANTASTIC created a new identity for Toronto’s cultural space The Bentway, inspired by the urban architecture beneath the Gardiner Expressway. The rebrand features a custom typeface derived from APK Galeria, a minimalist black, white, and yellow palette, and a lowercase wordmark reflecting the community spirit of the non-profit. The design balances industrial geometry with an approachable tone to capture the essence of the space.
The article curates six minimalist brand identities from studios including Socio, SUPERFANTASTIC, and Mouthwash Studio. Each project showcases pared-back design approaches across industries from homeware to architecture, emphasizing clarity, restraint, and modernist influences. The feature highlights the studios’ ability to communicate brand essence through simplicity and refined visual systems.
SUPERFANTASTIC created a refined and abstract identity for design boutique Avenue Road, balancing ambiguity with practicality. The rebrand employs GT Ultra and ES Allianz typefaces, a dark reflex blue palette, and modular layouts to convey sophistication and timelessness. The design reflects Avenue Road’s multi-location presence and artistic sensibility.
Toronto-based studio SUPERFANTASTIC refreshed the visual identity for photographers Shalan and Paul, eight years after their initial collaboration. The new identity embraces modernist principles through restrained typography, centered on Akzidenz Grotesk, and minimal design elements that reflect the duo’s precise and earnest photographic practice. The project refines their visual presentation while maintaining a timeless and understated aesthetic.
The Brand Identity interviews Mark Neil Balson and Daniel Josef Okorn, founders of the new studio SUPERFANTASTIC, about their philosophy of prioritising quality over quantity in their design practice. They discuss their backgrounds, inspirations, and approach to client relationships, as well as recent projects for Avenue Road and The Bentway. The duo also share insights into their self-initiated product line and plans for the studio’s future growth.