Underline

The Brand Identity · Mar 5, 2018

Underline Studio created a refined brand identity for Drechsel Studio, a new retail showroom and creative space launched by Canadian office furniture company Drechsel. The identity emphasizes simplicity and attention to detail, aligning with the brand’s design-focused ethos.

The Brand Identity · Jan 11, 2018

The Brand Identity features Underline Studio’s brand identity for Toronto-based Halo Brewery. The design uses geometric patterns and bold color combinations to reflect the brewery’s experimental approach to traditional beer styles, applied across packaging and promotional materials.

The Brand Identity · Mar 17, 2017 · Interview

The Brand Identity interviews Toronto-based Underline Studio, founded by Fidel Peña and Claire Dawson, discussing their philosophy of simplicity, collaboration, and intelligent design. They reflect on projects for clients like Google, YouTube, and the University of Toronto, including the Art Museum identity and Scarborough Town Centre rebrand. The conversation highlights their focus on clarity, custom typography, and meaningful creative partnerships.

The Brand Identity · Apr 13, 2016

Underline Studio developed a new brand identity for the Art Museum at the University of Toronto, uniting two existing galleries under one cohesive visual system. The identity features an angled logo aligned with Toronto’s 16.7-degree street grid, symbolizing the museum’s connection to the city. The design extends across print and digital materials including brochures, posters, and a website.