Underline collaborated with Perfumehead, a Los Angeles-based fragrance brand, from its conception through launch. The studio developed a complete brand identity, packaging system, and visual style inspired by LA’s cultural icons and the ethereal nature of scent. The result is a refined and atmospheric identity that reflects the brand’s dedication to craftsmanship.
Underline collaborated with Perfumehead, a Los Angeles-based luxury fragrance brand, to create the campaign for LA LA Love, their latest extrait de parfum. The project celebrated the creative spirit of Los Angeles through a newspaper publication, wild postings, social media content, bespoke packaging, apparel, and event art direction. The campaign launched at Bar Marmont and was distributed at Bergdorf’s, embodying the essence of LA’s artistic community.