Campaign and Art Direction for Perfumehead LA LA Love

Underline collaborated with Perfumehead, a Los Angeles-based luxury fragrance brand, to create the campaign for LA LA Love, their latest extrait de parfum. The project celebrated the creative spirit of Los Angeles through a newspaper publication, wild postings, social media content, bespoke packaging, apparel, and event art direction. The campaign launched at Bar Marmont and was distributed at Bergdorf’s, embodying the essence of LA’s artistic community.