Studio: Underline

Client: Perfumehead

Work: Brand Identity

Industry: Beauty

Brand Identity And Packaging For A Luxury Fragrance House

Underline collaborated with Perfumehead, a Los Angeles-based fragrance brand, from its conception through launch. The studio developed a complete brand identity, packaging system, and visual style inspired by LA’s cultural icons and the ethereal nature of scent. The result is a refined and atmospheric identity that reflects the brand’s dedication to craftsmanship.

Tags: Fragrance, Packaging, Positioning, Style