Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
CreechThe New CompanyPorto RochaAthletic Greens / AG1Twitchbranding
Copenhagen-based studio Hugmun designed a refined and elegant brand identity for OBJEKT, a new art and design gallery in Warsaw. The identity uses classic serif typography, a restrained color palette of white and red, and tactile print finishes to reflect the gallery’s sophisticated aesthetic. Collaborations with interior designer Aleksandra Hyz and Marceli Printery helped integrate the brand across physical and printed touchpoints.