Underline Studio created a series of campaigns for Wet n Wild, a globally recognized and accessible makeup brand. The work refreshed the brand’s visual presence through photography, video, packaging, and in-store displays while maintaining its approachable appeal.
Underline Studio developed a bold, maximalist campaign for Wet n Wild’s collaboration with beauty influencer Bretman Rock. The project encompassed art direction and design across packaging, photography, and promotional materials, capturing the vibrant personality of the collection.