Underline Studio created a bold new identity system for The Advertising & Design Club of Canada, celebrating its rich history while positioning it for the future. The design features a modular logo built from four squares, a flexible grid-based system, and a vibrant colour palette paired with the Neue Montreal typeface to express excellence in Canadian creativity.
Underline Studio created 'Archive/Recollection', a commemorative book celebrating 75 years of the Advertising and Design Club of Canada. The publication curates influential Canadian advertising and design work, featuring decade-by-decade insights and first-hand stories from industry leaders. The result is a visually rich chronicle of the evolution of Canadian creative culture.