Socio
SocioDesign is a London-based branding and digital design agency led by creative directors Jonny Costello and Ben Wright. The studio is known for its minimalist, idea-driven approach that merges strategic thinking with refined visual execution. Specializing in brand identity, digital design, and packaging, SocioDesign has collaborated with clients such as Apple, Nike, and Google. Their work has been recognized internationally, earning awards from D&AD, Creative Review, and Design Week. Combining clarity, precision, and timeless design principles, SocioDesign helps brands communicate with intelligence and visual impact across print and digital platforms.
https://sociodesign.co.uk/
London, United Kingdom
0 Cases
Cases
No cases found for this studio.
News & interviews
- Meet Sociotype’s Ceno & Meso: sans and serif families that share DNA
The Brand Identity · Dec 15, 2025
The article introduces Sociotype’s new type families, Ceno and Meso, a sans and serif pair sharing structural DNA inspired by Edward Johnston’s London Underground lettering. Designed by Joe Leadbeater, the project explores the interplay between humanist tradition and modern digital flexibility through a variable font that interpolates between sans and serif. The piece details the design process, historical influences, and technical development behind the two-year project.
SociotypePosthuman Studiotype_design - The Designers: Socio’s Alicia Mundy on relocating to Copenhagen and her love for editorial design
The Brand Identity · Jul 1, 2022 · Interview
The Brand Identity interviews Socio designer Alicia Mundy about her move from London to Copenhagen and her passion for editorial design. She discusses her journey into design, her experience working on Sociotype Journal Issue One, and the collaborative process behind creating a hybrid type specimen and magazine. The conversation also touches on her reflections about teamwork, communication, and life as a remote designer.
- New Branding for Think Packaging by Seachange
BP&O · Mar 29, 2022
BP&O features Seachange’s new branding and website for Auckland-based structural packaging studio Think Packaging. The identity and campaign celebrate the company’s obsession with cardboard through humorous, sculptural imagery and playful copywriting. The project balances irreverence with precision, using Sul Sans typography, Kraft-inspired colors, and interactive web design to express Think’s creative personality.
- Sociotype Journal’s maiden issue reinvents the type specimen as an elegant editorial experience
The Brand Identity · Jan 27, 2022
Sociotype, the type foundry from London-based studio Socio, launched its first issue of Sociotype Journal, an editorial project that reimagines the traditional type specimen as a rich magazine experience. The debut issue, themed 'The Gesture,' showcases the Gestura typeface through diverse stories and collaborations with writer Henrietta Thompson and type designers Diana Ovezea and Franziska Weitgruber. The publication blends tactile print design with thoughtful editorial content to engage readers in a more active exploration of typography.
- Sociotype is a design-led type foundry from the minds of renowned London creative studio Socio
The Brand Identity · Dec 8, 2021 · Interview
The article introduces Sociotype, a new design-led type foundry created by London studio Socio. It explores the launch of the foundry, its first two typefaces Gestura and Rework, and the accompanying printed publication Sociotype Journal. Through interviews with the team, it highlights their collaborative process, design philosophy, and ambitions for future type releases and editorial projects.
- Socio take cues from fashion and luxury in their radiant identity for supplement brand Natural Glow
The Brand Identity · Oct 11, 2021
London-based studio Socio created a radiant, fashion-inspired identity for Wild Nutrition’s supplement brand Natural Glow. The design features a glowing yellow palette, minimalist packaging with a circular die cut, and a refined typographic system using Basis Grotesque and Gestura. The result balances warmth, luxury, and functionality to position the product within the premium suncare market.
- Socio neatly combine cultural influences in their identity for Dubai florist Fine Blooms
The Brand Identity · Apr 6, 2021
Socio created a refined brand identity for Dubai florist Fine Blooms, blending European and Arabian cultural influences. The identity features the English 1766 typeface, a bespoke rose logo inspired by Islamic geometry, and tactile print finishes. Collaborations with photographer Matthew Thompson and stylist Hattie Fox helped bring the brand’s luxurious and artistic vision to life.
- New Packaging for Unfolded by Commission
BP&O · Nov 19, 2018
BP&O features Commission’s packaging design for Unfolded, a design and print festival hosted by Gmund Paper Factory in Germany. The project explores the interplay between robust exterior packaging and a delicate, micro-perforated invitation, reflecting the event’s focus on materiality and innovation in print. Richard Baird praises the work for its conceptual depth, tactile quality, and thoughtful use of color and structure.
CommissionSocio DesignUnfoldedGmund Paper Factorypackaging - New Graphic Identity for Tea & Glory by Socio Design
BP&O · Nov 9, 2018
BP&O features Socio Design’s refined brand identity for Tea & Glory, a London-based loose-leaf tea brand promoting slow living. The project includes packaging, signage, and a cohesive visual system using pastel tones, copper foiling, and Klim Type Foundry’s Domaine typefaces. The design balances contemporary luxury with craft, though the article notes a mismatch between the refined identity and a mural in the café’s basement.
Socio DesignTea & Glorybranding - New Graphic Identity for A.N Other by Socio Design
BP&O · Jan 29, 2018
BP&O reviews Socio Design’s brand identity for fragrance brand A.N Other, highlighting its minimalist luxury aesthetic and environmentally mindful packaging. The project spans digital and physical touchpoints, including a bespoke typeface, website, and mail-order packaging designed for sustainability and tactile quality. Richard Baird praises the end-to-end design consideration and the brand’s focus on authenticity over artifice.
Socio DesignA.N Otherbranding - New Packaging Design for Chaos by Socio Design
BP&O · May 24, 2017
BP&O features Socio Design’s packaging for Chaos, a London-based luxury lifestyle brand founded by stylists Charlotte Stockdale and Katie Lyall. The packaging takes the form of book-like boxes using G.F Smith Colorplan papers and gold foil detailing, balancing modern and traditional cues to reflect the brand’s playful and anarchic luxury positioning. Richard Baird praises the concept’s material quality, structural ingenuity, and alignment with the brand’s identity.
Socio DesignStudiofibrePantling StudioChaospackaging - Hype Type Studio
The Brand Identity · Sep 21, 2016 · Interview
The Brand Identity interviews Paul Hutchison, founder of Los Angeles-based Hype Type Studio, about his journey from UK freelance designer to running an international practice. Hutchison discusses his influences from skateboarding, graffiti, and music, his process for brand identity projects like Kevin Durant’s KD8, and his ongoing collaboration with SocioDesign. The conversation highlights his DIY roots and approach to creating bold, typographic visual languages.
Hype Type StudioSocioDesignKevin DurantEnCorebranding - Socio
The Brand Identity · Jul 17, 2016 · Interview
The Brand Identity interviews Mark Bloom, Design Director at London-based studio Socio, about the studio’s evolution, design philosophy, and notable projects such as the Hedeker identity and Capital Newspaper. Bloom discusses Socio’s reductive design approach, use of color and materials, and collaborations with illustrators like Damien Weighill. The conversation also touches on studio culture, London’s design scene, and the importance of maintaining a cohesive yet flexible brand identity system.
Tech Stack
Technologies detected on Socio's website.