Akzidenz-Grotesk in use — 8 cases

Creative Boom · Jan 7, 2026

Creative Boom’s article by Tom May explores how Melbourne-based studio Standard Projects created a brand identity for London post-production studio Microdot. The identity draws from cinema’s technical language—edge codes, timecodes, and film grain—to make invisible post-production work visible without breaking its illusion. The result is a restrained, monochrome system that feels authentic to filmmaking while allowing Microdot’s work to shine.

The Brand Identity · Dec 16, 2025

Standard Projects created a cinematic and technically precise brand identity for London-based post-production studio Microdot. The identity draws from film production tools and visual language, balancing artistic experimentation with disciplined execution. Using a monochrome palette and Akzidenz Grotesk, the system captures Microdot’s ethos of making the invisible visible through subtle, immersive design.

The Brand Identity · Dec 8, 2025

Walk A Thought developed a black-and-white, ink-led campaign identity for Studio Constance’s debut show at Stockholm Fashion Week 2025. The project captures the brand’s balance of structure and softness through hand-drawn illustrations, bespoke lettering, and tactile print applications. The result is a refined yet expressive visual system that mirrors the movement and tactility of the fashion collection.