In their own words
Audo and its predecessor MENU, as well as their good friends Norm Architects, have been responsible for popularising the Nordic and Japanese inspired ‘quiet minimal’ aesthetic that has won them many fans worldwide. The foundational design principles of this aesthetic are an appreciation of quality, tactility and timelessness. Our work had to respect this much-loved aesthetic approach but also allow the new brand to push the envelope beyond what has been expected of them so far.
The wordmark is set in Romana, originally designed by Riegerl & Wießenborn, a German type foundry that existed in the early 1900s. When you have a word like ‘Audo’ that is so short and visually simple, each letterform has to work quite hard. It was originally cut for text sizes, giving it a welcoming softness when used at a large scale, particularly with its bracketed serifs.
I think we've taken it up a notch this time around!
There is also a level of humility that comes with admitting that you’re not the best at everything.
I’ve always tried to create thoughtful work.
Sociotype Journal has become something that non-designers are interested in too!
I’m trying to stay mindful of improving both my professional and creative skills.
Articles & interviews3
- Studio C Shapes Audo Copenhagen’s Unified Nordic Brand Identity
Copenhagen-based Studio C created a unified visual identity for Audo Copenhagen, the furniture and design brand launched from the merger of MENU, By Lassen and The Audo. Developed with creative input from Norm Architects, Kinfolk Magazine and Audo's in-house team, the identity combines an oversized Romana wordmark, a house-entryway logo and a historically informed typographic system. The work aims to extend Audo's Nordic and Japanese-influenced quiet minimalism while introducing greater extravagance and expressive contrast.
- Sociotype Journal Issue Two is here, once again challenging the typical format of a type specimen
The article is an interview with Sociotype’s Creative & Editorial Director Nic Carter and Designer Alicia Mundy about the release of Sociotype Journal Issue Two. The publication continues to challenge the conventions of type specimens, featuring the typeface Rework and exploring the theme of 'makeshift.' The team discusses their creative process, design decisions, and the evolution from Issue One, highlighting the journal’s experimental editorial approach and production techniques.