Denise Strohsahl
Copywriter, Brand Consultant, Marketing Consultant, Marketing Professional
About
Brand and marketing consultant working as sandstonecastles in Edinburgh. She helps small businesses clarify their message and develop practical marketing strategies.
SourceIn their own words
I've started moving away from what I think people want to hear and more towards what I think needs to be said.
I'm taking next week off to get some rest before starting on Christmas campaigns and such.
If two burnouts taught me anything, it was how to set boundaries. One thing is to figure out what you need and be open to a little trial and error. Then, it's all about communication.
Our work is supposed to be fun and nurturing rather than making us sick.
You need to come at this from two sides: what you need and what your clients are willing to pay.
Never take criticism from someone you wouldn't ask for advice.
Trust your gut.
It's not about having worked hard enough to deserve a rest but about resting enough to deliver your best work.
Articles & interviews13
- No need to shout! Why creatives who say less get heard more
Tom May’s Creative Boom article explores how creatives are rejecting the pressure to constantly post online and instead embracing quieter, more authentic forms of visibility. Through insights from designers and illustrators, it highlights a shift toward meaningful connection, slower content, and genuine communication over performative self-promotion. The piece argues that saying less can actually help creatives be heard more clearly and sustainably.
- It gets easier: creatives share the lessons that changed everything
Creative Boom’s article by Tom May gathers insights from designers, illustrators, and other creatives about the lessons they’ve learned over their careers. Contributors discuss overcoming imposter syndrome, learning to say no, finding meaning in their work, and developing confidence. The piece offers reassurance and practical wisdom for those navigating early creative careers.
- "Self-Promotion Tips That Won't Make You Cringe"
Creative Boom’s article by Tom May explores how creatives can market themselves authentically without discomfort. Featuring insights from designers, illustrators, and creative directors, it offers practical advice on honesty, consistency, and reframing self-promotion as connection rather than bragging. The piece emphasizes confidence, community, and enjoyment in sharing creative work.