Hoodzpah is a Southern California–based brand identity and type design studio known for crafting bold, personality-driven visual systems. Founded by sisters Amy and Jennifer Hood, the studio blends big-agency polish with a boutique’s collaborative spirit. Their team—including senior designer Arturo and designer Bea—has built distinctive identities for clients such as Nicoletto’s Pasta Co. and Rooted Farmers. Hoodzpah’s work has been featured on Brand New and showcased at major creative conferences including Adobe MAX, HOW, and Dribbble Hangtime, reflecting their reputation for thoughtful design and industry leadership.
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