Red Bull Design Cases

News & interviews

• Molly McDonald Discusses Impact of YouTube's New AI Rules on Creatives

  Creative Boom · Aug 18, 2025 · Interview

  Creative Boom’s Tom May interviews Molly McDonald, founder of Blue Door Productions, about YouTube’s new AI content rules and their implications for creatives. McDonald argues that the guidelines protect authentic creators by requiring human input and discouraging low-quality AI-generated content. She advocates for using AI as a supportive tool rather than a replacement, emphasizing the irreplaceable value of human creativity and authenticity.

  Blue Door ProductionsKSIRed Bulldigital
• Kinoto Studio Redesigns Keith’s Cacao Logo and Packaging

  The Brand Identity · Aug 5, 2019

  International creative studio HelloMe created the visual identity and campaign for Red Bull Music Festival 2018 in Berlin. The festival ran from 8 September to 12 October 2018, presenting concerts, talks, club nights, lectures and studio sessions to mark the 20th anniversary of Red Bull Music Academy.

  HelloMeRed Bullbranding