Baillat

The Brand Identity · Apr 16, 2024

Baillat Studio created a bold and accessible brand identity for the Canadian Labour Congress 2023 Convention in Montréal. The design uses geometric forms, vibrant colors, and the Funktional Grotesk typeface to symbolize progress and unity. The system’s modularity and clarity reflect the event’s theme of ‘Lifting Everyone Up.’

The Brand Identity · Feb 7, 2024

Baillat Studio developed the 2023 identity for Montreal’s YATAI festival, celebrating Japanese culture with a geometric rabbit mascot inspired by the Year of the Rabbit. The design uses Aeonik typeface and a minimal palette of blue, white, and silver to evoke summer skies and clouds. The campaign continues the studio’s long-term collaboration with YATAI, emphasizing simplicity and recognisability.

The Brand Identity · Dec 5, 2023

Baillat Studio created the conceptual identity for the ADCC Awards 2022 campaign, themed ‘Connecting the Dots,’ symbolising the unity of the Canadian creative community. The typographic and motion-led identity used Monument Grotesk, Tiny, and Camera typefaces, with a bold orange and yellow palette balanced by grey and black. Collaborating with writer Steve Savage and developer Locomotive, the studio delivered a minimalist yet dynamic campaign across print and digital media.

The Brand Identity · May 19, 2022 · Interview

The Brand Identity interviews Montreal-based Baillat Studio about their fifth-anniversary rebrand, which includes a custom stencil typeface created with Coppers and Brasses and a short film titled 'The Clock.' The studio discusses its evolving creative direction, growing focus on fashion and technology, and the collaborative ethos behind its new identity. The rebrand reflects a refined, fashion-oriented aesthetic and a renewed emphasis on craft and collaboration.