Samuel Gauvreau Des Aulniers
Project Manager
In their own words
When the concept for ‘Connecting the Dots’ was developed – to reflect the idea that ADCC is a meeting point for the Canadian creative community – even more so in the aftermath of a painful pandemic, the phrase quickly became central to the project.
Articles & interviews
- Future forward: Baillat Studio’s brand for CLC 2023 echoes the labour union convention’s ambitions
Baillat Studio created a bold and accessible brand identity for the Canadian Labour Congress 2023 Convention in Montréal. The design uses geometric forms, vibrant colors, and the Funktional Grotesk typeface to symbolize progress and unity. The system’s modularity and clarity reflect the event’s theme of ‘Lifting Everyone Up.’
- Connect the dots: Baillat Studio’s conceptual identity champions the Canadian design community
Baillat Studio created the conceptual identity for the ADCC Awards 2022 campaign, themed ‘Connecting the Dots,’ symbolising the unity of the Canadian creative community. The typographic and motion-led identity used Monument Grotesk, Tiny, and Camera typefaces, with a bold orange and yellow palette balanced by grey and black. Collaborating with writer Steve Savage and developer Locomotive, the studio delivered a minimalist yet dynamic campaign across print and digital media.