Project Manager
When the concept for ‘Connecting the Dots’ was developed – to reflect the idea that ADCC is a meeting point for the Canadian creative community – even more so in the aftermath of a painful pandemic, the phrase quickly became central to the project.
Baillat Studio created a bold and accessible brand identity for the Canadian Labour Congress 2023 Convention in Montréal. The design uses geometric forms, vibrant colors, and the Funktional Grotesk typeface to symbolize progress and unity. The system’s modularity and clarity reflect the event’s theme of ‘Lifting Everyone Up.’
Baillat Studio created the conceptual identity for the ADCC Awards 2022 campaign, themed ‘Connecting the Dots,’ symbolising the unity of the Canadian creative community. The typographic and motion-led identity used Monument Grotesk, Tiny, and Camera typefaces, with a bold orange and yellow palette balanced by grey and black. Collaborating with writer Steve Savage and developer Locomotive, the studio delivered a minimalist yet dynamic campaign across print and digital media.