Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.
Canadian design studio Principal has rebranded the Montreal Museum of Fine Arts with a refined, minimalist identity that retains the museum’s iconic ‘M’ while introducing a transparent, adaptive logo system. The rebrand also features a custom typeface, Habitus MBAM, designed by Julien Hébert to unify the museum’s visual voice. The new identity emphasizes flexibility, clarity, and cultural nuance, aligning with the museum’s inclusive and forward-thinking mission.
PrincipalMontreal Museum of Fine Artsbranding
Montreal Museum Of Fine Arts Design Cases - D1S1 Design Spotlight