Muse Design Cases
Designers behind the work
Designers and creative leads credited on Muse projects in press coverage.
Designers and creative leads credited on Muse projects in press coverage.
Koto has refreshed the brand identity for The Norton Museum of Art in West Palm Beach, Florida, creating a system that balances heritage with modernity. The new identity centers on the idea of 'Where Art Meets Life', using archival elements, a refined wordmark, and a vibrant color palette inspired by Florida and the museum’s collection. The project emphasizes accessibility, warmth, and the museum’s dual role as both cultural institution and social space.
Written by Cairo correspondent Moe Elhossieny, this opinion piece critiques how minimalist aesthetics and Western design standards dominate Arab design discourse. Using the Grand Egyptian Museum branding as a case study, it argues that outsourcing major cultural projects to Western studios like Atelier Brückner and Studio Atrissi perpetuates a colonial hierarchy and stifles authentic regional expression. The article calls for stronger local design criticism to reclaim cultural authority and redefine what constitutes 'good design' in the Arab world.
UnderConsideration’s Brand New features Koto’s redesign of the Norton Museum of Art’s visual identity. The project introduces a refined serif wordmark and seal-inspired logo, reflecting the institution’s cultural stature and modern direction. The article briefly notes the rebrand within the context of museum and cultural branding.
Koto has rebranded the Norton Museum of Art in West Palm Beach with a new identity centered on the idea 'Where Art Meets Life'. Drawing from the museum’s archives, architecture, and community, the rebrand revives historical elements like the Diana Seal and introduces a warm, inclusive voice and vibrant color palette. The result balances institutional gravitas with the everyday life and energy of the museum’s visitors.
UnderConsideration’s Brand New briefly notes a new logo and identity for La Perouse Museum in Australia, designed by Melbourne-based studio Your Creative. The article lists the project under the 'Noted' category, indicating a short mention rather than a full review.
The article profiles Porto-based graphic designer Joana Machado and her experimental book made from the offcuts of another publication. Created spontaneously during the printing of a catalogue for artist Noé Sendas, the piece transforms print proofs into a unique, unrepeatable object with a circular hole through its centre. The project reflects Machado’s balance between intuition and deep research, and her ongoing exploration of the book as a physical and conceptual form.
UnderConsideration’s Brand New briefly announced a new logo for the Deutsches Historisches Museum designed by Berlin-based studio s-t-a-t-e. The post, categorized as a 'Spotted' item, highlights the rebrand within the cultural sector but does not include detailed commentary or visuals beyond before-and-after references.
Creative Boom profiles Innsbruck-based illustrator and artist Melanie Gandyra, whose work explores the intersection of art, ecology, and science. Known for her detailed illustrations and installations like TRIMMT EUCH, she uses mixed media to highlight environmental issues and the beauty of the natural world. The article traces her journey from Hamburg to the Austrian Alps, her influences, and her evolving practice that makes nature impossible to ignore.
