Muse Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Muse projects in press coverage.
News & interviews
- Caserne balances elegance and exuberance for Montreal’s Museum Ball
The Brand Identity · Apr 9, 2026
Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.
- Inside FIELD.IO, the studio that thinks and builds at the same time
The Brand Identity · Apr 1, 2026 · Interview
The Brand Identity interviews Marcus Wendt, founder of FIELD.IO, about the studio’s hybrid approach that merges design, technology, and AI into adaptive brand systems. Wendt discusses FIELD.IO’s evolution since 2009, its work for global clients like Nike and IBM, and its philosophy of learning through prototyping and iteration. The conversation explores how creative intelligence and responsive environments are reshaping brand communication.
- Oilinwater approaches branding like an investigator, to build visual systems from rigorous research
It's Nice That · Mar 31, 2026
The article profiles Brussels-based design studio Oilinwater, founded by Matthieu Gorissen, which takes a research-driven and investigative approach to branding and identity design. Working primarily with cultural institutions, the studio builds visual systems rooted in context and storytelling. Projects include identities for Maison Hannon, Civa, and packaging for Rob The Gourmets’ Market’s craft beer collaboration.
OilinwaterPublicisMaison HannonCivabranding - Lydia Chodosh probes design rules through archiving and cataloguing
It's Nice That · Mar 12, 2026
The article profiles designer and educator Lydia Chodosh, whose work explores how knowledge is archived and transmitted through design. Her MFA thesis 'On the Impulse to Notate' combines literary and visual research into a 480-page book and digital archive, reflecting her fascination with systems of notation and the color blue. The piece also highlights her collaborative work for the 2023 RISD Biennial and her interdisciplinary approach linking literature, design, and education.
The Whitney Museum of American Arteditorial - How Typotheque designed a sans serif that outperformed Helvetica
The Brand Identity · Mar 5, 2026
The article explores Typotheque’s creation of Zed, a sans serif typeface designed to outperform Helvetica in legibility tests. Led by founder Peter Bilak, the project involved extensive research, variable font technology, and collaboration with the 15-20 National Ophthalmology Hospital in Paris. Zed’s development emphasizes accessibility, multi-script support, and typographic innovation across global languages.
TypothequeIntegral Design15-20 National Ophthalmology HospitalVictoria & Albert Museumtype_design - Visual communication that challenges convention: Phantasia on how graphic design can forge true collaboration
It's Nice That · Feb 25, 2026
The article profiles Barcelona-based design studio Phantasia, founded by Malva Sawada, Edu Piracés, and Laura Santarelli. It explores how the studio’s collaborative and socially conscious approach informs projects like Barcelona Pride and Museu Habitat, emphasizing inclusivity, empathy, and experimentation in design. The piece highlights their commitment to community-oriented and research-driven visual communication.
PhantasiaBarcelona PrideMuseu Habitatbranding - Roy Terhorst on motion-first design and breaking branding rules
The Brand Identity · Jan 22, 2026 · Interview
The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.
- “Friction keeps you awake and alert”: KarlssonWilker on harnessing the art of the unexpected
It's Nice That · Jan 6, 2026
The article profiles New York studio Karlssonwilker and its founders Hjalti Karlsson and Jan Wilker, exploring their philosophy of 'controlled chaos' and emotional intelligence in design. It highlights recent identity projects for the Charles & Ray Eames Foundation, Calder Gardens, Reykjavik Art Museum, and Remai Modern, emphasizing their experimental yet thoughtful approach. The piece underscores the studio’s small size, collaborative ethos, and resistance to formulaic design.
KarlssonwilkerCharles & Ray Eames FoundationCalder Gardensbranding - Rainbow Draws: 'It's so important to stay curious about the diversity of this world'
Creative Boom · Dec 18, 2025 · Interview
Creative Boom interviews Liverpool-based illustrator Yufei Yang, the artist behind Rainbow Draws, whose travel-inspired work blends Eastern and Western influences. She discusses her process, tools, and inspirations, including her editorial commissions for Condé Nast Traveller and a new project for National Museums Liverpool. The feature highlights her experimental approach combining digital and traditional techniques with a focus on curiosity and cultural diversity.
Rainbow DrawsCondé Nast TravellerNational Museums Liverpoolillustration - Frontify presents: How Gretel and Philadelphia Art Museum navigated change
The Brand Identity · Dec 17, 2025
The Brand Identity’s feature, presented by Frontify, explores Gretel’s rebrand of the Philadelphia Art Museum. The project modernises the institution’s identity while embracing Philadelphia’s vernacular culture, culminating in a redrawn griffin logo and custom Fairmount Serif typeface. The collaboration highlights strategic alignment, cultural immersion, and a shared ambition to make the museum more accessible and locally resonant.