- "SomeOne Redefines St John's College as 'Home of Big Ideas'"
Creative Boom · Jul 2, 2025
London studio SomeOne has rebranded St John’s College, Cambridge, positioning it as the 'Home of Big Ideas'. The new identity blends centuries of heritage with a contemporary, human-centred approach, featuring a refined crest, GT Ultra typography, and a flexible 'Court Grid' system. The rebrand emphasizes motion, clarity, and authenticity to appeal to a new generation of students.
SomeOneSt John’s College, Cambridgebranding
- "Creative Agencies Shift from Specialists to Valued Generalists"
Creative Boom · May 28, 2025
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.
- "Is University Still Vital for Creative Careers in 2025?"
Creative Boom · May 27, 2025
The article explores whether university remains the best route into the creative industry in 2025. Featuring insights from creative leaders across agencies, it concludes that while formal education still offers structure and mentorship, self-taught and alternative paths are increasingly valid. The piece highlights accessibility, evolving technology, and the importance of time and practical experience in shaping creative careers.
- Key Traits for Future Creative Leaders Revealed
Creative Boom · May 27, 2025
The article by Tom May explores the evolving traits that will define the next generation of creative leaders. Through insights from leading designers and creative directors, it identifies key qualities such as strategic thinking, adaptability, taste, vision, emotional intelligence, courage, and authenticity as essential for future success in the creative industry.
- Leaders Offer Essential Advice to Creative Graduates
Creative Boom · May 19, 2025
Creative Boom’s article by Tom May compiles advice from leading creative directors and studio founders for graduates entering the design industry in 2025. The piece highlights themes of self-kindness, authenticity, personal branding, leadership, and embracing technology such as AI. Contributors from studios like SomeOne, Red Antler, and Fold7Design share practical insights for navigating the evolving creative landscape.
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- "Drought Hits Agency Business, Yet Some Optimism Remains"
Creative Boom · Apr 24, 2025
In this opinion piece for Creative Boom, SomeOne founding partner Simon Manchipp reflects on the recent slowdown in new business for creative agencies, citing factors like AI adoption, in-house expansion, and economic uncertainty. Despite these challenges, he expresses optimism for 2025, noting renewed client interest in human creativity, strategic thinking, and originality. The article suggests that the industry is entering a new era where adaptability and collaboration between agencies and in-house teams are key.
SomeOnebranding
- "SomeOne Revitalizes Portsmouth Dockyard with Bold Campaign"
Creative Boom · Apr 22, 2025
Creative agency SomeOne has launched a bold, humorous campaign for Portsmouth Historic Dockyard, reimagining the attraction’s communication with playful wordplay and vibrant design. The campaign uses the word 'ship' as a creative hook, pairing irreverent headlines with detailed historical storytelling. Collaborating with animation studio Rokabye, the project balances humour and heritage to attract new audiences to the Dockyard’s naval exhibits.
SomeOneRokabyePortsmouth Historic DockyardNational Museum of the Royal Navyadvertising
- HaysMac Rebrands, Adds Warmth to Accountancy Sector
Creative Boom · Jan 6, 2025
SomeOne has rebranded London-based chartered accountancy firm Haysmacintyre as HaysMac, introducing a new name, bespoke wordmark, and warm visual identity. The project aims to modernize the firm's image and differentiate it from the traditionally conservative financial sector. The rebrand emphasizes approachability, human warmth, and clarity through vibrant colours, serif typography, and a guiding star motif.
SomeOneHaysMacbranding
- Accessibility and Aesthetic Can Coexist, Say Design Experts
Creative Boom · Nov 26, 2024
Creative Boom’s article explores SomeOne’s rebrand of the Motability Scheme, led by founding partner Simon Manchipp. The project demonstrates how accessibility and aesthetics can coexist, with a new logo, custom typeface, and vibrant colour palette designed to improve inclusivity and clarity. The rebrand aims to better represent disabled users and modernise the scheme’s identity while maintaining strong accessibility standards.
SomeOneMotability SchemeMotability Operationsbranding
- Studios Adapt to New Client Demands
Creative Boom · Nov 13, 2024
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- Studios Face Major Challenges in 2025: Leaders Share Strategies
Creative Boom · Nov 6, 2024
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.