Pali Palavathanan

Founder · Creative Director · Co Founder · Co-founder Creative Director

8 articles · Jan 2025 — Aug 2025

Studios:TemploTEMPLO

“The concept of architecture as earth practice was as fundamental to the visual identity as it is to the commissions within the pavilion.”
“Given the exhibition's thematic anchor in the Rift Valley, we had to develop an engaging and accessible visual system that could communicate multi-faceted and complex ideas.”
“We wanted to reflect this effect in the identity, so we chose a sharp-edged, authoritative typeface that conveys an impression of imperiousness – colonial authority, almost – which we then 'softened' by bevelling the edges.”
“Movement was something that emerged organically early in the process.”
“We weren't sure there'd be a point of connection at first, but when Ben pulled away the veneer and explained all the amazing things GF Smith has done historically to support their employees and the creative community, we understood how brave they were prepared to be and realised a shared ethos between us.”
“It was static in an era that demands dynamism. It was monochrome, but GF Smith is all about colour.”
“We aimed to infuse GF Smith's visual identity with the energy, warmth, optimism and human spirit that run through the business.”
“Bringing our experience across human rights, climate change and education, we ensured the new brand and Trust were built from the foundations of authenticity, transparency and a genuine commitment to making a difference.”

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