Dalton Maag

Creative Boom · Jun 4, 2025

The Creative Boom article by Tom May outlines nine common warning signs that a client project may be heading toward chaos, as shared by experienced creatives. It highlights issues such as vague briefs, disappearing clients, unclear budgets, and conflicting feedback, offering practical advice on how to address each scenario. The piece emphasizes proactive communication, structured processes, and knowing when to walk away from problematic projects.

Creative Boom · Mar 11, 2025

Creative Boom’s March 2025 roundup highlights six innovative new typefaces from leading foundries and designers. The article explores how each font—ranging from Damien Gautier’s Naancy to Positype’s Boom Sans—demonstrates creativity, accessibility, and cultural expression in contemporary typography. It also notes the evolution of Atkinson Hyperlegible Next as a major step forward in inclusive design.

The Brand Identity · Dec 14, 2022

Hybrid Design created a brand book for Indeed that celebrates the company’s employees and the evolution of its identity. The publication serves as the first major physical expression of the digital-first brand, using shape-based design, vibrant colors, and Indeed’s custom typefaces to showcase the brand’s process and people. The project highlights collaboration between Hybrid Design, Indeed Design, and Dalton Maag.

The Brand Identity · Feb 4, 2022

San Francisco studio Hybrid Design created a modular packaging system for Sonos Accessories that extends the audio brand's wider identity across current and future products. The system uses an adaptive grid, simplified bespoke illustrations and FSC-certified Sonos Custom Kraft paper to create consistent, tactile and recyclable packaging.

The Brand Identity · Oct 29, 2020 · Interview

The Brand Identity interviews London-based design studio Two Times Elliott about their collaboration with type foundry Dalton Maag on a series of free online typography workshops. The sessions aim to help designers make informed typographic decisions through interactive modules and fictional brand exercises. The workshops reflect the studios’ shared commitment to education and collaboration in design.

The Brand Identity · Jan 31, 2017 · Interview

The Brand Identity interviews London-based NB Studio, founded by Alan Dye and Nick Finney, about their philosophy of 'Creative Courage' and their approach to branding projects for clients like Almeida Theatre, Ravensbourne, and TypoCircle. The discussion explores their collaborative process, evolution as a studio, and emphasis on bold, flexible design thinking.