As part of Turner Duckworth's rebrand of Maker's Mark, Dalton Maag modified the existing typeface Bressay to serve as the brand's typographic identity. The customisation involved adding human details, increasing overall weight, and introducing a texture drawn from the brand's established wordmark.
Creative Boom reports that industrial designer Piotr Woronkowicz has joined Pentagram New York as its first product design partner. The appointment marks a significant expansion of Pentagram’s multidisciplinary practice, integrating industrial design into its New York team. Woronkowicz brings a sustainability-focused, tactile approach shaped by collaborations with major brands and mentors like Don Chadwick and Jeffrey Bernett.
This brief feature presents Maker's Mark – No Label, a conceptual packaging system for Maker's Mark. The concept removes the conventional label and stamps the brand graphic directly into the bottle's wax, emphasizing craftsmanship.