In their own words
I feel honoured to be selected as a partner and to get to represent Pentagram industrial design in NYC.
Being a product designer is to be a problem-solver.
Sustainability is just a foundational element that is required when making any products.
Most products today require branding, graphics, and digital elements when launching.
I think we are beginning to see a correction of over-adoption of tech.
It’s definitely a big deal. But I’m pretty calm about it, and super excited and not super nervous… mostly.
Product design has never been in the forefront, but now has more value.
There’s a huge opportunity that we’re starting to see, and we really want to go for those.
Articles & interviews
- Pentagram New York Welcomes First Product Design Partner
Creative Boom reports that industrial designer Piotr Woronkowicz has joined Pentagram New York as its first product design partner. The appointment marks a significant expansion of Pentagram’s multidisciplinary practice, integrating industrial design into its New York team. Woronkowicz brings a sustainability-focused, tactile approach shaped by collaborations with major brands and mentors like Don Chadwick and Jeffrey Bernett.
- Pentagram NY Names Piotr Woronkowicz First Product Design Partner
Pentagram New York has appointed Piotr Woronkowicz as its first product design partner, marking a significant expansion of the studio’s focus into industrial and product design. The article explores Piotr’s background, his long-standing collaboration with Pentagram partners like Paula Scher, and his vision for integrating sustainability and human-centred thinking into the agency’s multidisciplinary practice.
- New Package Design for Dr Jart+ by Pentagram
BP&O’s article, written by Richard Baird, reviews Pentagram’s new packaging and graphic identity for South Korean skincare brand Dr Jart+. Led by Paula Scher, the design integrates structural form, color, and typography to express the brand’s fusion of dermatological science and art. The packaging uses minimal materials, Helvetica typography, and a distinctive '+' motif to unify product ranges while maintaining visual impact and tactile appeal.