Chloe Cordover
Author · Other · Writer
Studios:The Dieline
In their own words
For one hour a day, I am completely offline, talking to people who seem to be, from all appearances, always offline.
It treats fusion as a design element rather than a marketing buzzword, letting two distinct visual cultures collide on a single label without either losing its identity.
The easier it becomes to make things, the harder it becomes to make something that has depth.
AI tools streamline creation but often remove the layered decision-making that builds originality.
The real magic of it all is being in a massive convention center filled with people who speak the same language.
Thousands of people moving in every direction, like ants in a bed, each working toward their own goal but somehow creating a system that functions.
I don’t think anything can replace the creativity that comes from an IRL human who laughs, breathes, knows how to ride a bike, has a preference for aisle versus window seat, enjoys baked brie, or has actual lived experiences.
Articles & interviews
- The Dieline’s Top June 2026 Design Stories
The Dieline’s June 2026 roundup highlights notable packaging and branding stories, including Pirate’s Booty’s redesign, Moozy’s canned milk, and Coca-Cola’s World Cup collectible cans. The article also mentions collaborations like Fortnum & Mason’s biscuit tin with Design Bridge and broader discussions on AI’s role in design. It serves as a snapshot of the month’s most talked-about creative projects and industry trends.
- Who Owns Artisanship in Luxury Packaging?
The article explores the intersection of artisanship and luxury packaging, contrasting a student concept, Mitini, inspired by Jaipur Blue Pottery, with Butterfly Cannon’s design for Diageo India’s Godawan 173 whisky. It raises questions about cultural ownership and the translation of traditional crafts into modern luxury branding.
- Should Brands Invest More in the Offline Economy?
Written by Chloe Cordover for The Dieline’s Shelf Life newsletter, this reflective piece explores the value of offline experiences and community connection in an increasingly digital world. Using her life in Savannah, Georgia as a backdrop, Cordover questions whether brands should invest more in the 'offline economy' to foster genuine human engagement.