Chloe Cordover
Author
About
Editor and content manager at DIELINE, covering packaging and brand design.
SourceIn their own words
For one hour a day, I am completely offline, talking to people who seem to be, from all appearances, always offline.
It treats fusion as a design element rather than a marketing buzzword, letting two distinct visual cultures collide on a single label without either losing its identity.
Articles & interviews50
- Food packaging adopts toothpaste-like tube formats
This Shelf Life newsletter article considers the growing use of toothpaste-like tube formats for food packaging. Using honey in a soft-metal squeeze tube as its example, it argues that the unfamiliar format is nevertheless practical because it enables clean dispensing, spreading and resealing without a spoon or sticky jar residue.
- Misfits refresh adopts candy-inspired protein bar packaging
Interact Brands refreshed Misfits’ plant-based protein-snack packaging to position its bars closer to candy than conventional functional food. The redesign uses bold flavor-specific color combinations, oversized creamy-yellow lettering, a Stuffed script, and indulgent illustrations of fillings such as caramel, frosting, peanut butter, and cookies.
- Derek&Eric redesigns DRZZL olive oil packaging
Derek&Eric redesigned DRZZL's olive oil identity to move away from the category's conventional rustic, health-focused, and Mediterranean-escapist visual language. The system combines a dark green squeeze bottle with orange and yellow lettering, a playful Studio Drama wordmark, and a squiggling drizzle graphic used across labels and shipping packaging.