Chloe Cordover
Author · Other · Writer
Studios:The Dieline
In their own words
For one hour a day, I am completely offline, talking to people who seem to be, from all appearances, always offline.
It treats fusion as a design element rather than a marketing buzzword, letting two distinct visual cultures collide on a single label without either losing its identity.
The easier it becomes to make things, the harder it becomes to make something that has depth.
AI tools streamline creation but often remove the layered decision-making that builds originality.
The real magic of it all is being in a massive convention center filled with people who speak the same language.
Thousands of people moving in every direction, like ants in a bed, each working toward their own goal but somehow creating a system that functions.
I don’t think anything can replace the creativity that comes from an IRL human who laughs, breathes, knows how to ride a bike, has a preference for aisle versus window seat, enjoys baked brie, or has actual lived experiences.
Articles & interviews
- Alaena Skincare Packaging Signals Quiet, Confident Luxury
Odds Studio created packaging for ALAENA skincare that uses powder-blue tactile paper cartons, frosted glass bottles, silvery lids, and warm golden formulas. The design positions the brand within a quieter, more restrained form of luxury, relying on color, materiality, and widely spaced typography rather than illustration.
- Tutto Passa’s Bicycle Thieves Pilsner Captures the Neighborhood Bar Spirit
The article highlights Joshuah Xavier Miranda's packaging design for Tutto Passa's Bicycle Thieves pilsner. Its nearly black can, warmed by copper, cream, and tobacco tones, uses small hop illustrations and expressive typography to evoke Italian cafés, vintage beer labels, old storefront signage, and Vittorio De Sica's Bicycle Thieves.
- Santoni L’Aperitivo Elevates Aperitivo Packaging with Italian Glamour
Stranger & Stranger created packaging for Santoni L’Aperitivo that positions the bottle as a jewel-like object. The deep ruby-pink glass, cut-crystal-decanter character, scalloped label, elegant lettering, and loose script evoke aperitivo hour and vintage Italian cafés while taking a more glamorous approach than loud retro aperitif branding.