Applied Design

Works with Atkinson Hyperlegible (2)

Their own site is set in DM Sans, Helvetica, Helvetica Neue, IBM Plex Mono

Cases

• Braille Institute Of America
• Typeface Design for Braille Institute of America
• Typeface, Legibility, Vision, Recognition, Charity

• Braille Institute Of America
• Brand Identity and Typeface Design for Braille Institute of America
• Typeface, Positioning, Audience

• Cleanlogic
• Brand Refresh for Cleanlogic Bath and Body Startup
• Skincare

• Dartmouth Health
• Brand Identity for Dartmouth Health
• Device, Health

News & interviews

• Applied Design gives JFK's Terminal 8 a brand that's unmistakably New York

  Creative Boom · Jun 3, 2026

  Applied Design has reimagined JFK Airport’s Terminal 8 identity, creating a cohesive brand system that captures the spirit of New York. The refreshed design features a palette inspired by the view from a plane window, a hidden figure-eight motif, and a voice rooted in Queens culture. The project unifies over 60 retail and dining spaces under one coherent visual and verbal identity.

  Applied DesignPort AuthorityAmerican Airlinesbranding
• March 2025's Top New Typefaces from Global Designers

  Creative Boom · Mar 11, 2025

  Creative Boom’s March 2025 roundup highlights six innovative new typefaces from leading foundries and designers. The article explores how each font—ranging from Damien Gautier’s Naancy to Positype’s Boom Sans—demonstrates creativity, accessibility, and cultural expression in contemporary typography. It also notes the evolution of Atkinson Hyperlegible Next as a major step forward in inclusive design.

  Spine StudioFormagariApplied DesignBraille Institutetypography
  Tom May

Clients