Applied created a refreshed identity for Downtown Alliance to mark its 25th anniversary and reflect the neighborhood’s revitalization. The new design features bold typography and a distinctive red bar symbolizing the energy and transformation happening downtown, while honoring the area’s historic roots.
Forsman & Bodenfors partnered with Downtown Alliance to reenergize Lower Manhattan through a vibrant, citywide campaign. The initiative highlighted local attractions, culture, and businesses with OOH activations, Spotify playlists, and AR experiences to inspire exploration and community pride.