Blaze Type

The Brand Identity · Feb 24, 2026

Toronto-based creative company newkid created a human-centred brand identity for Howie, an AI scheduling tool in private beta. Rejecting familiar AI visual codes such as gradients, glowing orbs and neural-network imagery, the identity positions the product as "The People’s Secretary" through fashion-led photography, expressive casting, a muted but unexpected colour system, and Slussen typography. The launch helped Howie double its customer base during launch week.

It's Nice That · Nov 17, 2025

The article profiles Paris-based designer Gwennina Moigne and her astrological typeface Solæ, developed in collaboration with Blaze Type. The project evolved from a 2018 typographic revival brief into a fully realized font inspired by celestial forms, culminating in a poster exhibition featuring 12 invited studios. The piece explores Moigne’s process, design philosophy, and the collaborative celebration of the typeface’s launch.

The Brand Identity · Sep 16, 2025

Kenshō has refreshed the identity of Thai bicycle brand Nich to support its international expansion. The project focuses on evolving the brand’s heritage through a refined wordmark, thoughtful typography system, and culturally grounded art direction. The result balances Thai authenticity with global appeal, positioning Nich for success in new markets.

The Brand Identity · Sep 9, 2025

The Brand Identity features Emma Kaniuk & Company’s brand identity for Homeward Books, a small press dedicated to unconventional literature. Inspired by the hermit crab as a metaphor for ‘books without a home,’ the identity combines illustration, 3D design, and adaptable typography to express creativity and resilience. Collaborations with international illustrators and type foundries helped create a flexible, evolving visual system that has already elevated Homeward’s industry presence.

Creative Boom · Feb 10, 2025

Creative Boom’s feature explores how design studio TEMPLO rebranded GF Smith, the iconic paper company, with a bold, color-rich identity that bridges heritage and modernity. The project introduces a dynamic logo, custom typeface, and digital experiences that reflect GF Smith’s creative spirit. Collaborations with Blaze Type and Made by ON helped bring the tactile qualities of paper into digital form.

The Brand Identity · Jan 29, 2025

Brooklyn-based studio Team has delivered a refined visual refresh for investment firm General Atlantic, drawing inspiration from the oceanic themes of its original logo. The new identity emphasizes depth, simplicity, and confidence, featuring a custom wordmark by Space Type’s Lynne Yun and the typeface Rules by Blaze Type. The project balances heritage with modernity through a sea-hued palette, minimalist design, and versatile applications across digital and print touchpoints.

The Brand Identity · Feb 27, 2024

JOAN Creative has introduced a silver, metallic rebrand to reflect its expansion from an advertising and storytelling agency into production and boutique branding. Led by Creative Director Anjela Freyja, the identity combines a sharp custom wordmark referencing Joan of Arc’s sword with Rules by Blaze Type and Times Newer Roman by MSCHF.

The Brand Identity · Feb 4, 2021 · Interview

The Brand Identity interviews Matthieu Salvaggio, founder of Lyon-based type foundry Blaze Type, about the studio’s collaborative approach to type design and its philosophy of fair, flexible font licensing. Salvaggio discusses the evolution of Blaze Type’s catalogue, the challenges of running a foundry, and the process behind complex releases like Sigurd. The conversation highlights the foundry’s commitment to accessibility, experimentation, and designer collaboration.