General Atlantic
Design work for General Atlantic, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Feb 2025
- Brand Identity 1
Design cases by studio
Team (1)
- Brand Identity for a Global Growth Equity Firm
- Team developed a new brand strategy, visual identity, and website for General Atlantic as the investment firm expanded beyond its growth-equity origins. Rooted in the idea of “powering visionary growth,” the system uses depth, dimensional information layers, and wave-inspired motifs to connect its heritage with a future-facing platform. Website development was by Haystack, with typography by Space Type.
Designers behind the work
Designers and creative leads credited on General Atlantic projects in press coverage.