Team

· May 19, 2026

UnderConsideration’s Brand New briefly reports on the new logo and identity for the Allen Institute, designed by Brody Associates in collaboration with the organization’s in-house team. The article lists basic project details and tags but does not include a full review or visual analysis.

· May 6, 2026

UnderConsideration’s Brand New section briefly announced a new name and logo for The·Team. The post, categorized under 'Spotted', lists tags such as naming, sans serif, square, and uppercase, indicating a corporate rebrand with a clean typographic approach.

· May 6, 2026

UnderConsideration’s Brand New reviews Mirinda’s new global rebrand, created by PepsiCo’s in-house design team. The refreshed identity introduces a colorful, geometric visual language and proprietary typography to modernize the soda brand’s packaging and logo. The update emphasizes fruit-inspired vibrancy and playful energy across all touchpoints.

· Apr 24, 2026

UnderConsideration’s Brand New briefly notes Sift’s new logo and identity, created by design studio GOAL in collaboration with the company’s in-house team. The project updates the software company’s visual identity with a modern, orange-accented look and 3D-inspired elements. The article is part of the 'Noted' category, offering a concise overview rather than an in-depth review.

Creative Boom · Apr 21, 2026

At Milan Design Week 2026, Lexus unveiled its 'SPACE' installation and LS Concept, exploring how autonomous technology will redefine car interiors as human-centred sanctuaries. Collaborations with studios like Random Studio and Guardini Ciuffreda Studio, along with Japanese craftspeople, showcased how future luxury will focus on interior experience, materials, and emotional resonance. The exhibition positions Lexus as a thought leader in the evolving relationship between design, technology, and mobility.

· Apr 20, 2026

UnderConsideration’s Brand New reviewed the new logo and identity for Great Value, designed by Jones Knowles Ritchie in collaboration with the brand’s in-house team. The rebrand modernizes the private label’s look with a simplified sans serif logo and refreshed blue packaging system. The update aims to strengthen Great Value’s shelf presence and unify its product range.

· Mar 4, 2026

The article highlights PAX’s new packaging for its PAX 4 vaporizer, which replaces magnets and shrink wrap with molded paper pulp to achieve nearly 100% plastic-free packaging. The design mirrors the vaporizer’s shape while maintaining child-resistant compliance and earning a Plastic Negative certification from rePurpose Global.

The Brand Identity · Jan 19, 2026

TM designed the Fedrigoni 365 2026 edition, evolving the annual calendar project into 13 colour-themed books forming a complete colour wheel. The project explores the emotional and sensory impact of colour through Fedrigoni’s diverse paper stocks, finishes, and textures. Collaborations with Team Impression, Showcase Creative, and Foilco highlight craftsmanship and material experimentation in print design.

Creative Boom · Sep 28, 2025

OpenAI has launched its first major brand campaign for ChatGPT, focusing on human stories that show AI as a quiet helper in daily life. Shot on 35mm film by director Miles Jay, the campaign combines analogue warmth with modern technology, featuring photography by Samuel Bradley and styling by Heidi Bivens. Developed in-house with Isle of Any and produced by SMUGGLER, the campaign spans TV, streaming, and outdoor placements across the US, UK, and Ireland.

It's Nice That · Sep 16, 2025

Written by Rotterdam-based studio From Form, this feature explores the city’s creative scene through the lens of colour. The article highlights local designers and artists such as Susan Bijl, Marie Bernard, Maaike Canne, and Team Thursday, celebrating how colour shapes Rotterdam’s visual identity. It reflects on the city’s evolution and the instinctive, expressive use of colour in its design culture.

Creative Boom · Aug 26, 2025

Creative Boom profiles STUDIO HERRSTRÖM’s culturally driven rebrand of Spotify’s Top México playlist. Founder Erik Herrström explains how the Vienna-based studio used deep cultural research, not trends, to create an authentic identity inspired by the traditional sarape de Saltillo textile. The project demonstrates how remote digital exploration and cultural sensitivity can yield meaningful global design work.

Creative Boom · May 21, 2025

Lexus has launched a new global brand platform, 'The Standard of Amazing', developed with creative agency Team One. The campaign repositions Lexus around emotional connection and human-centric luxury, featuring cinematic storytelling directed by Johan Renck and photography by Clemens Asher. It marks a strategic evolution of the brand’s identity and will inform all future marketing and product communications.

The Brand Identity · May 19, 2025

F37 Foundry has launched F37 Ginger Mono, a monospaced extension of its popular F37 Ginger type family. The release is accompanied by a playful promotional campaign featuring collectible sticker packs inspired by 1990s nostalgia and Garbage Pail Kids. The project, developed with F37 Studio and collaborators, also marks the foundry’s first exploration into AI-assisted design and tactile, collectible brand experiences.

The Brand Identity · Feb 3, 2025

Hymn has reimagined the brand identity for RTS Tataki, a youth-focused digital media platform under Swiss broadcaster RTS. The Lausanne-based studio developed a typographic system built on counterforms and negative space, creating a dynamic visual language that connects Tataki to its parent brand while maintaining its youthful, streetwear-inspired energy. The rebrand includes a custom version of RTS Neue, bold geometric shapes, and a flexible design system adaptable across print, motion, and social media.

The Brand Identity · Jan 29, 2025

Brooklyn-based studio Team has delivered a refined visual refresh for investment firm General Atlantic, drawing inspiration from the oceanic themes of its original logo. The new identity emphasizes depth, simplicity, and confidence, featuring a custom wordmark by Space Type’s Lynne Yun and the typeface Rules by Blaze Type. The project balances heritage with modernity through a sea-hued palette, minimalist design, and versatile applications across digital and print touchpoints.

It's Nice That · Dec 4, 2024

The article explores the design of Spotify Wrapped 2024, marking its 10th anniversary with a theme of reinvention and evolution. Spotify’s in-house design team, led by Rasmus Wängelin and Rebecca Lim, created a vibrant, motion-driven campaign using the new Spotify Mix typeface and bold color gradients to reflect the year’s diverse musical culture. The feature highlights how the campaign celebrates fans’ influence on global music trends.

The Brand Identity · Aug 14, 2024

Back Market partnered with Studio Herrström and motion studio Vucko to refresh its brand identity, emphasizing circularity and attitude. The rebrand refines the wordmark, introduces a motion-led system inspired by circular tech, and incorporates Duplet Open type and new illustrations. The result is a flexible, expressive identity that reflects Back Market’s sustainable and innovative ethos.