About
John Clark is a founder of Team.
SourceFounded
In their own words
We were conscious of not creating something that felt over-designed – in a sense, it was about letting General Atlantic’s history and track record speak for itself.
Articles & interviews1
- General Atlantic Unveils New Brand Identity with Oceanic Theme
Brooklyn-based studio Team has delivered a refined visual refresh for investment firm General Atlantic, drawing inspiration from the oceanic themes of its original logo. The new identity emphasizes depth, simplicity, and confidence, featuring a custom wordmark by Space Type’s Lynne Yun and the typeface Rules by Blaze Type. The project balances heritage with modernity through a sea-hued palette, minimalist design, and versatile applications across digital and print touchpoints.