Brand Identity for Ceremony

Ceremony makes ritual an invitation to feel.

Team developed the strategy, visual identity, art direction and website for Ceremony, a brand centred on ritual and introspection. Its premise invites people to engage with the contradictions of life rather than retreat into distraction. The creative direction draws on paired ideas such as life and death, good and bad, and broken and beautiful. Light guides the vivid art direction, while an irreverent voice keeps the subject of mortality from becoming solemn or distant. The invitation to “Have a Ceremony” connects these ideas to individual experience, presenting ritual as a way to sit with the complexity of feeling. Amy Globus, John Clark and Andy Cooke led creative direction, with art direction and design by Laney Lynn, Yixuan Liu and Megan Coleman. Praesens developed the website.