Super Tuesday created a visual identity for Absolut Art, an online shop aiming to make contemporary art more affordable and accessible. Built around the “Think inside the box” concept and a graphic asset called “The Box,” the system extended across packaging, a website, events, outdoor communications, books, posters, signage, and stationery.
Team refreshed Absolut Art’s visual identity and created an ongoing series of exhibitions. The platform builds on Absolut’s contemporary-art legacy to broaden access to art, support local artist communities, and democratize art procurement.