About
Amy Globus is a founder of Team.
SourceFounded
In their own words
The visual system needed to reflect General Atlantic’s deep sector expertise while also highlighting the company’s continuing growth.
Articles & interviews1
- General Atlantic Unveils New Brand Identity with Oceanic Theme
Brooklyn-based studio Team has delivered a refined visual refresh for investment firm General Atlantic, drawing inspiration from the oceanic themes of its original logo. The new identity emphasizes depth, simplicity, and confidence, featuring a custom wordmark by Space Type’s Lynne Yun and the typeface Rules by Blaze Type. The project balances heritage with modernity through a sea-hued palette, minimalist design, and versatile applications across digital and print touchpoints.