Visual Identity and Website for the Council of Fashion Designers of America
CFDA puts its members’ work at the centre of a renewed visual identity.
Team partnered with the Council of Fashion Designers of America (CFDA) to refine its logo and visual identity and reimagine its digital presence. The work includes a distinctive typographic system, a flexible visual language focused on CFDA members’ work, and a streamlined website. Team also created a unified Fashion Calendar intended to bring clarity and cohesion to the organization’s industry resource.
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Insights
- The project builds on Team’s relationship with CFDA chairman Thom Browne and its earlier work for the annual Fashion Awards.
- The scope combines logo refinement, a typographic system, visual identity and a redesigned website.
- The visual language prioritises the work of CFDA members rather than treating the organisation’s identity as a separate showcase.
- A unified Fashion Calendar is intended to bring greater clarity and cohesion to the industry resource.
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