WNBA
Design work for WNBA, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Nov 2026
- Brand Identity 2
Design cases by studio
Team (1)
- Brand Identity for the WNBA
- Team was enlisted by SYLVAIN to develop the WNBA’s new logomark as part of the league’s rebrand. The studio removed the player figure from the old logo’s containing box and explored more dynamic basketball movements for the new “logo woman.” The resulting figure uses a realistic body form and hairstyle, while the accompanying typographic direction uses emphatic extended letterforms aligned with SYLVAIN’s “Make Way” campaign. The identity was applied to items including an orange hoodie and social media videos about the logo’s inspiration.
SYLVAIN (1)
- Brand Identity for the WNBA
- Sylvain repositioned the WNBA to strengthen its cultural relevance, fan connection, and long-term profitability. The work combined business and cultural strategy with a new identity, custom variable typeface, and campaign platform that amplified the league’s leadership in gender, racial, and social equity.
Designers behind the work
Designers and creative leads credited on WNBA projects in press coverage.