Articles & interviews2
- Pendo rebrands Dickie’s Ginger for younger drinkers with festival energy
Vancouver-based studio Pendo rebranded Dickie’s Ginger to appeal to younger drinkers with a lively, festival-inspired identity. The new design centers on a playful ginger-root character, custom typography by Nathan Metzler, and a raw, DIY art direction that rejects over-curation. The result balances fun and sophistication, positioning Dickie’s Ginger as a modern, locally made beverage brand.
- Matthieu Salvaggio on Blaze Type's collaborative approach and commitment to flexible licensing
The Brand Identity interviews Matthieu Salvaggio, founder of Lyon-based type foundry Blaze Type, about the studio’s collaborative approach to type design and its philosophy of fair, flexible font licensing. Salvaggio discusses the evolution of Blaze Type’s catalogue, the challenges of running a foundry, and the process behind complex releases like Sigurd. The conversation highlights the foundry’s commitment to accessibility, experimentation, and designer collaboration.