newkid

Works with Apparat, Waldenburg, Sirca, Söhne

Cases

• 437
• Brand Evolution And Website Redesign For 437
• Editorial, Elegant, Emotive, Feminine, Textural, Timeless

• Arcadia
• Brand Evolution For Arcadia Mixed Reality Platform
• Dynamic, Energetic, Futuristic, Immersive, Minimalist, Techno

• Bedouin's Daughter
• Brand Identity And Packaging For Bedouin's Daughter
• Bold, Cultural, Multilayered, Nuanced, Reflective, Textural

• Chris Bumstead
• Hero Film And Creative Direction For Chris Bumstead Documentary
• Athletic, Cinematic, Emotive, Introspective, Minimalist, Monochrome

News & interviews

• newkid Rebuilt Primer’s Identity Around Foundational Building Blocks

  The Brand Identity · Jun 9, 2026

  Creative studio newkid rebranded Primer, a network of teacher-led schools, around the concept of 'building blocks' to reflect foundational learning and future readiness. The identity combines a modular grid inspired by graph paper, the Sirca and Söhne typefaces, and a confident wordmark punctuated by a full stop. Real students were photographed by Luis Mora, and the launch film centers on a student reciting the brand manifesto, reinforcing Primer’s belief in authentic, child-centered education.

  newkidPrimerbranding
• Newkid's Creative Growth Accelerates in Fourth Year

  The Brand Identity · Feb 6, 2025 · Interview

  The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.

  newkidStandard EquipmentStandard EquipmentRove Conceptsbranding
• Precise, technical, but also darn witty: newkid creates a brand of contrasts for Standard Equipment

Clients