newkid

Cases

• 437
• Brand Evolution And Website Redesign For 437
• Editorial, Elegant, Emotive, Feminine, Textural, Timeless

• Arcadia
• Brand Evolution For Arcadia Mixed Reality Platform
• Dynamic, Energetic, Futuristic, Immersive, Minimalist, Techno

• Bedouin's Daughter
• Brand Identity And Packaging For Bedouin's Daughter
• Bold, Cultural, Multilayered, Nuanced, Reflective, Textural

• Chris Bumstead
• Hero Film And Creative Direction For Chris Bumstead Documentary
• Athletic, Cinematic, Emotive, Introspective, Minimalist, Monochrome

• Ciridae
• Brand Identity For Ciridae
• Conceptual, Ethereal, Introspective, Neural, Organic, Technical

News & interviews

• Newkid's Creative Growth Accelerates in Fourth Year

  The Brand Identity · Feb 6, 2025 · Interview

  The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.

  newkidStandard EquipmentStandard EquipmentRove Conceptsbranding
• Precise, technical, but also darn witty: newkid creates a brand of contrasts for Standard Equipment

  The Brand Identity · Aug 6, 2024

  Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’

  newkidKimera CorpStandard Equipmentbranding
• Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

Clients