newkid

The Brand Identity · Aug 6, 2024

Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’

The Brand Identity · Feb 6, 2024

Toronto branding studio newkid created a playful visual identity for Quagga, a maker of minimalist platform beds designed for simple, Lego-like assembly. The system uses Ozik's angular letterforms as modular, animated components, supported by Gustavo Bold and Blank Mono. Isometric bed-frame diagrams and an RGB palette extend the brand's accessible, construction-led character across digital, print, packaging and motion applications.

The Brand Identity · Nov 14, 2023

Toronto-based studio newkid created a refined wordmark and brand refresh for Commonplace, a real estate platform focused on equitable development. The design features interconnected letterforms symbolizing collaboration, architectural inspiration, and photography by Clarissa Bonet. Neubau’s NB Grotesk and NB International typefaces support the brand’s understated yet impactful identity.

The Brand Identity · Sep 22, 2023

The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.