Used by newkid, Bontemps, Barkas
Cases set in Waldenburg, as credited by the studios in their own writeups.
Kimera collaborated with AI code editor Cursor to refresh its brand identity, centering the system around a custom typeface family derived from Waldenburg. The project integrated brand and product design through Cursor Gothic and Cursor Mono, a logo system, and interactive web elements that mirror the coding environment. The result balances technical precision with human warmth, redefining how typography can unify brand and product experiences.
Seesaw Studio collaborated with Spicers to create The Vellum, a fictional boutique hotel brand designed to showcase Fedrigoni’s specialty paper stocks. The project uses refined typography, restrained color palettes, and tactile print techniques to demonstrate the expressive potential of premium materials. The concept successfully merges storytelling and material craft, boosting Fedrigoni’s visibility and reaffirming print’s relevance in a digital era.
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’