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Standard Equipment Design Cases | D1S1

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Standard Equipment

Design work for Standard Equipment, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Mar 2026

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

newkid (1)

Brand Identity for Standard Equipment
Newkid developed a brand identity for Standard Equipment, a homewares and furniture company creating tools for non-standard living. The identity draws from industrial manufacturing aesthetics, blending utilitarian precision with playful details and witty copy to reflect the brand’s inventive spirit.
Equipment, Furniture

Designers behind the work

Designers and creative leads credited on Standard Equipment projects in press coverage.

Matthew Donneat newkid4

Alex Avendañoat newkid3

Rich Brownat newkid3

News & interviews

Newkid's Creative Growth Accelerates in Fourth Year
The Brand Identity · Feb 6, 2025 · Interview
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
newkidStandard EquipmentStandard Equipment Rove Conceptsbranding
Ritupriya Basu
Standard Equipment: Innovative Tools for Unique Lifestyles
SEESAW · Sep 8, 2024
SEESAW features the website for Standard Equipment, a hardware and lifestyle brand described as offering 'tools for non-standard living.' The site showcases the brand’s e-commerce presence and highlights its use of KMR Apparat and KMR Waldenburg Schmal typefaces.
SEESAWStandard Equipmentdigital
Precise, technical, but also darn witty: newkid creates a brand of contrasts for Standard Equipment

The Brand Identity · Aug 6, 2024

Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’

newkidKimera CorpStandard Equipmentbranding