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Rove Concepts Design Cases | D1S1

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Rove Concepts

Design work for Rove Concepts, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Mar 2026

Campaign 1

Design cases Designers News & interviews

Design cases by studio

newkid (1)

Campaign and Creative Direction for Rove Concepts X John Legend Collection
Newkid led the naming, strategy, narrative, and creative direction for Rove Concepts’ collaboration with John Legend. The launch campaign, captured on 35mm film by director Theo Skudra, explored the theme of journeys—both literal and metaphorical—through a warm, cinematic lens.
35mm Film, Furniture, Lens

Designers behind the work

Designers and creative leads credited on Rove Concepts projects in press coverage.

Matthew Donneat newkid4

Alex Avendañoat newkid3

Rich Brownat newkid3

News & interviews

Newkid's Creative Growth Accelerates in Fourth Year
The Brand Identity · Feb 6, 2025 · Interview
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
newkidStandard EquipmentStandard Equipment Rove Conceptsbranding
Ritupriya Basu