Soft Services Design Cases
Designers behind the work
Designers and creative leads credited on Soft Services projects in press coverage.
Designers and creative leads credited on Soft Services projects in press coverage.
The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.
The article highlights New York-based agency Decade’s brand identity and packaging design for skincare line Soft Services. Each product in the line features its own distinct color and character, creating a refreshing and bold departure from uniform brand palettes. The piece praises the individuality and thoughtful design approach that helps the brand stand out in a crowded skincare market.